Keywords in SEO play a pivotal role in boosting your online presence. So what exactly is an keyword in SEO? Let's break it down.

In internet marketing, a keyword is a word or phrase that users enter into search engines when they are searching for a unique service, product or information. Search engine optimization (SEO) heavily depends on the use of these keywords in ranking websites.

The power behind SEO keywords lies in their ability to link what users are searching for to the content that your website offers. Effectively using these keywords will help lure the right audience and improve the click here likelihood of leads.

Having established the explanation of an SEO keyword, let's look at how to use keywords efficiently. Improving the use of keywords necessitates a balance. You will want to include relevant keywords to appeal to search algorithms but not overuse your content with them.

One way is placing the keyword in your content’s headline. This not only helps in ranking, but also makes your content more likely to be relevant to the searcher's query. Consider also using keywords in the metadata and headers of your website, as these are spots where search engines tend to look.

Additionally, it's important to choose keywords that connect with your targeted market. This implies understanding their lingo, their searching habits and their wants.

To conclude, a well-chosen SEO keyword can act as a bridge between the user's query and your online content. It's a crucial tool in achieving success in the aggressive world of digital marketing. However, its full potential can only be unlocked when used correctly.